Its rather rewarding when the world doyen on ghost signs, Frank Jump refers to the signs as "Fading Ads" which we have been doing for some time.
Fading Ads makes more sense, and better describes what these beautiful old adverts really are today.
In the documentary below, Frank from New York describes how he sees Fading Ads and what they mean in his life, along with some marvellous examples of Fading Ads in New York.
GHOST SIGNS, GHOST ADS, PHANTOMS, VINTAGE MURAL ADVERTISEMENTS,
WHATEVER YOU CALL THEM - FADING ADS ARE METAPHORS FOR SURVIVAL.
Enjoy!
Mentions:
- Creating Ad Campaign
- Empire State College
- Harlem Village
- Fading Ads Campaign web site
Sources
Book: Fading Ads of Philadelphia
By Lawrence O'Toole
